Image by Getty Images via @daylife
Public favor is fickle: this is a truth earned through years and ink smears, the dismissal of pages. Discontent is common among the masses — who toss articles away if the headlines don’t please — and newspapers often find themselves struggling to maintain readerships.
The arrival of social media has offered no relief. Individuals hurry to the Internet, choosing to customize their searches, seeking articles that tempt (without having to wade through words that don’t). Failure seems imminent for traditional print.
There are ways to avoid the expected doom, however — and choosing to track reader preferences proves to be the best of these.
Newspapers often boast web sites, allowing guests to glimpse stories online. This is to ensure that articles remain current. Utilizing tracking software, however, can ensure that they’re also recognized: with the most popular pieces noted. Programs chart out daily visitations of each topic, allowing editors to see which authors have the highest readerships and which headlines appeal.
This is invaluable for struggling newspapers. Choosing to track readers proves what sparks the most interest — which allows papers to then tailor their online content to those particular items. This increases traffic, ushering in guests and gaining reputations.
Social media dominates the globe. Newspapers must accept this — instead of trying to battle it. Such efforts would prove futile. All forms of print should instead utilize virtual readers, tracking their preferences and submitting content. This boosts public favor and offers hope beyond the Internet.